Organize your enquiries
For consultants and service businesses connecting lead capture, appointments and follow-up.
Explore Starter →CRM. Automation. A clearer next step.
GoHighLevel pricing,
plans & free trial options.
Compare Starter, Unlimited and Agency Pro, understand the billing options, and choose a trial that fits your business. GoHighLevel brings CRM, conversations, booking and marketing automation into one workspace.
Independent HighLevel affiliate. We earn a commission if you buy through our links.
The standard offer advertises a 14-day free trial. Credit card required; paid billing starts afterward unless canceled. Usage charges and optional services may cost extra.
Official destinationsClear plan differencesNo signup on this pageReviewed 16 October 2026
Start with your goal
What is GoHighLevel, and who is it for?
HighLevel combines CRM and marketing tools for businesses and agencies. The right choice depends on how many businesses you manage and whether you want to sell software services.
Manage multiple accounts
For agencies that need separate client workspaces and room to add more.
Explore Unlimited →Build a SaaS service
For agencies that need SaaS Mode and automated client account creation.
Explore Agency Pro →Consider the fit: If you only need a simple website or occasional email newsletter, a smaller tool may be enough. HighLevel takes setup time; compare total costs with the tools you would actually replace.
Plans & billing
GoHighLevel pricing: Starter vs Unlimited vs Agency Pro
Standard published subscription prices in USD. Annual figures are yearly charges, not monthly payments. Confirm current terms at HighLevel checkout.
Starter
For a smaller operation getting organized.
$97 /month
Or $970 billed annually
- 3 sub-accounts
- Unlimited contacts and users
- Core CRM and marketing tools
Unlimited
For agencies adding more client workspaces.
$297 /month
Or $2,970 billed annually
- Everything in Starter
- Unlimited sub-accounts
- Basic API access
- Phone/email rebilling without markup
Agency Pro
The SaaS Pro option for a software service.
$497 /month
Or $4,970 billed annually
- Everything in Unlimited
- SaaS Mode
- Automated sub-account creation
- Advanced API access
Dedicated page advertises a 14-day trial for new customers. Confirm billing selection at signup.
These are affiliate links. We earn a commission from qualifying purchases. Phone, SMS, email, AI and optional services can add to your subscription cost. Standard trials require a credit card and convert to paid billing unless canceled; offer-specific terms take priority.
Choose by requirement
Which GoHighLevel plan should you choose?
These are practical recommendations based on the published plan differences, not a promise that one plan is best for every business.
One business, a few workspaces
Start by evaluating Starter if you need CRM, calendars and follow-up workflows for no more than three sub-accounts. A sub-account is a separate business or client workspace, not an individual staff login.
A growing client roster
Unlimited is worth comparing when the three-workspace limit becomes restrictive. Count the separate businesses you will actually manage; more contacts alone do not necessarily justify moving up a plan.
A software subscription service
Consider Agency Pro when SaaS Mode and automated sub-account creation are essential to your offer. Account for onboarding, support and customer acquisition as well as the platform subscription.
When to consider a simpler tool: If your only requirement is a landing page, a basic booking calendar or an occasional newsletter, list those needs first. Paying for an integrated platform makes sense only if the workflows you use justify the cost and setup effort.
Budget beyond the base plan
What can cost extra with GoHighLevel?
Your subscription is only one part of the budget. Check the current rates for the services you intend to use, including any charges that apply during a trial.
Communications
Estimate phone numbers, calling minutes, SMS segments and email volume. Check destination-specific rates, registration requirements and other applicable fees before activating campaigns.
AI and optional services
Check the billing model for each AI feature and add-on individually. A platform trial or a monthly AI package should not be assumed to cover every feature or every kind of usage.
Implementation and operation
Allow time for data migration, workflow testing, staff training and maintenance. If you buy outside setup or support services, include those costs separately from HighLevel's bill.
Monthly or annual billing?
At the prices listed above, the annual subscription equals ten monthly payments. That is a base-subscription comparison only: usage charges and add-ons are separate. Monthly billing offers a smaller upfront commitment while you evaluate fit; annual billing requires a larger payment upfront. Check renewal, cancellation and refund terms rather than assuming unused months are refundable.
Guidance & AI tools
GoHighLevel trials, Bootcamp and AI tools
Choose guided setup or explore AI capabilities. These destinations serve different needs; they are not additional benefits automatically included with every plan.
GUIDED SETUP · OFFER-SPECIFIC TRIAL
HighLevel Bootcamp
The official page advertises live setup training with a 30-day HighLevel trial. A useful route if you prefer learning with a walkthrough.
Confirm the next session and eligibility before registering: the page contains inconsistent schedule details. Payment details are part of signup. Communication charges may apply during the trial; subscription billing follows unless canceled.
Check Bootcamp & 30-day offer →AI CAPABILITIES · STANDARD TRIAL
Explore HighLevel AI
Discover tools for handling calls, customer conversations and appointments. Review which capabilities fit your workflow and their separate usage costs.
This destination now presents HighLevel AI with a 14-day trial. We could not confirm a current “Summer of AI” promotion. AI access and billing depend on the product and plan.
Explore AI features & terms →Affiliate links: we may earn a commission if you purchase. Review the provider's current signup terms.
Already using HighLevel? Explore upgrades
This in-app destination is intended for existing customers. Sign-in may be required. Current upgrade availability, pricing and eligibility could not be verified.
Review any immediate charge, prorated amount or billing-date change before confirming an upgrade. Do not assume that an existing account receives another free trial.
Check account upgrade options →Affiliate link. No account change takes place on this guide.
Mike Cooch AI business workshop — check current access
LISTED EVENT DATES HAVE PASSED
The official indexed page describes a two-day workshop on packaging and pricing AI services, listing September 21–22 at 12 PM EDT. Those dates precede this guide's 16 October 2026 review.
A HighLevel account is required; the page advertises a 14-day trial for new users and a separate route for customers. Replay availability and future dates are unconfirmed. Check access before starting a subscription for this workshop.
Check workshop availability →Affiliate link. No upcoming event or recording is promised.
A practical evaluation
Test one process before moving everything.
Pick one journey
Use a real example: an enquiry form leading to an appointment. List the tools and costs you currently use.
Build a small test
Set up a form, pipeline and reminder. Use your own test contact and check each message and booking step.
Decide with evidence
Compare setup effort, usability and projected usage charges. Record the renewal date before deciding to keep or cancel.
Before you choose
GoHighLevel pricing and trial questions
Is the trial 14 days or 30 days?
The standard and Pro pages advertise 14 days. The dedicated Bootcamp page advertises 30 days with guided training. Follow the appropriate destination and check your actual signup terms; these offers are not interchangeable.
Is everything included in the subscription?
No. Phone, SMS, email, AI and other optional services may carry additional charges. Estimate the costs for your own workflow before choosing a plan.
Which plan is a sensible starting point?
Consider Starter for up to three sub-accounts, Unlimited for more client workspaces, and Agency Pro when SaaS Mode is essential. A sub-account is a separate business or client workspace. Do not upgrade solely for features you will not use.
Does an upgrade include a new free trial?
Do not assume so. Existing-customer upgrades can change billing and create prorated charges. Check the terms shown in your account before proceeding.
Is NextGenTools part of HighLevel?
No. NextGenTools is an independent affiliate publisher. HighLevel operates the destinations, handles signups and payments, and sets offer terms. We earn a commission from qualifying purchases through our referral links.
How were these offers checked?
This guide was reviewed on 16 October 2026 using official public pages and indexed official content. Some exact referral destinations could not be fetched, and checkout eligibility and referral attribution were not tested. The upgrade offer and workshop access remain unverified. Always confirm current terms with HighLevel.
Sources & editorial approach
How this guide was prepared
Published by NextGenTools. Reviewed 16 October 2026 using official HighLevel pages and indexed official content. Plan-selection advice is our interpretation of the published features; this is not a hands-on product test.
Some exact referral URLs could not be retrieved. Checkout eligibility, tracking attribution, current upgrade options and workshop replay access were not verified. Check the provider's current terms before signing up.
- HighLevel pricing and billing guidance
- HighLevel AI tools and billing overview
- HighLevel guidance on existing-customer Pro upgrades
Explore more independent business software guides from NextGenTools.
Start with a clear plan.
Choose the workflow you want to improve, then review HighLevel's current options. Affiliate link: we earn a commission from qualifying purchases.